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Business Automation: What It Is, Types and Best Systems

Technology is increasingly acting as a fundamental tool for building more automatic and less mechanical processes, increasing efficiency...

Complete Guide to Pinterest Ads 2023

Investing in different channels is extremely important to reach a greater number of users in your digital marketing strategy. When it comes to media...

TikTok Ads Guide 2023: How it Works, Formats, Costs and More

TikTok Ads is one of today's most promising ad platforms. The social network has reached the global milestone of 1 billion users...

Is It Worth Investing in Google's Performance Max Campaigns?

Performance Max was announced in 2020 as an innovative way to invest in Google Ads. After a year of testing with...

Why Invest in Influencer Marketing with Squid and Pareto?

Gone are the days when we marketers underestimated the power of content creators for advertising campaigns. Even if you don't...

5 Marketing Automations for your Agency's Productivity

Anyone who works in a digital marketing agency knows that improving client performance is always a challenge. Especially when the main demands involve...

Paid Traffic vs. Organic Traffic: Which is Best for Your Strategy

It is notorious that a major dilemma experienced by companies and professionals who want to establish a good presence on the Internet and leverage the potential of...

Uplify by Pareto: Everything You Need to Know About Streaming Ads

It's now easier to advertise in live streams! With Uplify by Pareto you can create ads that are 100% resistant to Ad Blockers in the lives of +5,000 streamers...

How does an Artificial Intelligence Robot work?

In all sectors, Artificial Intelligence robots enable innovative solutions to the challenges faced by companies of all sizes. In the...

Paid Media Plan: Learn How to Set Up and Track Its Effectiveness

Brazil is the second country in which people use the internet the most, with around 10 hours of consumption per day. Given this fact,...

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